about us
We're amongst Africa's largest producers of baobab powder and the pioneer in baobab-based products. We're a company run by vibrant and enthusiastic young Zambians driven to make a notable difference in lives and communities across the world.
Our Mission
Build the best products that create the most value for our customers, develop environmentally friendly solution to mitigate climate change and food security across Africa and the world.
Our Values
Our values define how we do business and interact with our colleagues, partners, customers and consumers. Our four core values are integrity, responsibility, respect and pioneer. As we expand into new markets, recruit new talent and face new challenges, these guide our people in the decisions and actions they take every day
Who we are
Fidanna Group Limited was birthed from the idea of improving agriculture and food supply across the world. The founders of the company noticed that the country has a limitless untapped potential to actually generate amounts of food supply that would feed the whole southern African region. Once this potential is fully utilized the country is capable of playing a major role in global food supply and the fight to mitigate world hunger
Over the past few years the company has dedicated energy and time to value addition of locally grown foods, wild fruits and vegetables. With the desire to put Zambia on the map of global food supply and notability, the company has developed its first product “Baobab Fruit Powder“.